Internet Marketing / Search Engine Marketing
Internet Marketing is fundamentally different from Search Engine Optimization. Search Engine Optimization (SEO) involves developing your website and running a campaign to increase your website's rankings in search engine results pages. Internet Marketing involves running a marketing campaign on the Internet to promote your company's products or services. SEO involves developing your website from the ground up to be an accessible and search engine friendly website so that it can organically make its way up in search engine rankings. Internet Marketing involves engaging customers where they are on the Internet through many different medias and using many different methods.
Search Engine Optimization
When your company started thinking about search engine optimization (SEO) you had marketing on your mind. You wanted to improve your website's ranking on search engines like Ask.com, Google, MSN Live, and Yahoo!
What you may have found out is that there are SEO companies out there that will claim to be able to provide you with top rankings. Designers that claim to be able to offer you a one-time solution or #1 ranking.
Accessible & Search Engine Friendly Website Design
Designing and programming websites is something that many web design companies can do very well. Designing a website that is search engine friendly, on the other hand, is not something that you should expect from the average web designer.