Internet Marketing / Search Engine Marketing
Internet Marketing is fundamentally different from SEO.
SEO involves making your Website "Search Engine Friendly" and running an SEO Campaign to increase your Website's Rankings in Search Engine Results Pages.
Internet Marketing involves running a Marketing Campaign on the Internet to promote your company's Products or Services.
SEO involves developing your Website from the ground up to be an Accessible & "Search Engine Friendly" Website that organically makes its way up in Search Engine Rankings; while Internet Marketing involves Engaging Customers Where They Are through many different Medias and Methods.
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Search Engine Optimization
When your company started thinking about SEO you had Marketing on your Mind. You wanted to improve your Website's Ranking on Search Engines like Ask.com, Google, MSN Live, and Yahoo!
What you may have found out is that there are SEO Companies out there that will claim to be able to provide you with Top Rankings. Designers that claim to be able to offer you a One-time Solution or a #1 Ranking.
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Accessible & Search Engine Friendly Website Design
Designing and programming Websites is something that many Web design companies can do very well. Designing a Website that is Accessible & "Search Engine Friendly", on the other hand, is not something you can expect from the average Web designer.