Internet Marketing & Search Engine Optimization
A leading local Internet Marketing and Search Engine Optimization Company located in Eau Claire, Wisconsin in the heart of the Chippewa Valley. We specialize in Internet Marketing and SEO Solutions for small and medium-sized businesses. We also possess a wide range of talents in the area of web application development and web-site design.
Whether your business needs a full-scale Internet marketing package for an established Internet presence or your business is getting ready to make its first step into the World Wide Web; your business can depend on the programmers and analysts at Capable Media to not only walk you and your staff through the process of building your online business presence, but also to instruct and teach your staff the information that you will need to continue to succeed online.
Why do you need to optimize your website?
You know - this question isn't really a fair one to ask. In fact, this question rarely comes to the table whenever we sit down with a client to go over their marketing options online. Most of the time we are instead asked questions like these: Why isn't my site on the first page of Google? Why is my website receiving such poor traffic even after I've spent so much money on it? Why am I not getting more sales and leads through my website when so many other businesses are growing at exponential rates?
The answer to these questions, as well as our original "Why do I need to optimize my website?", is simple. The reason your website isn't on the first page of Google, isn't receiving the amount of traffic you would like it to, and isn't achieving the sales goals you feel it should be is because marketing is not what you paid your website design company to do. Let me reiterate that statement in a way that might make more sense. When you paid for your new website you got what you paid for. A website design company does one thing well and that is take the content that you provide and put it on the Internet as your web site (in the form of web pages). When you paid your website designer to design a website and put it on the Internet that is exactly what your designer did. But what many people do not realize is that having a website is not the same as doing business online.
Your company is in business because you know how to market yourself to customers. In fact, your company is successful solely because you are able to market yourself very well. You understand how to market your business effectively through the conventional means of yesterday (newspaper, radio, television ads, and most importantly - word of mouth). What you may not understand how to do is market yourself and your business on the Internet. This is also what your website design company might not understand how to do and is the reason that you may need to optimize your website.
It is for this very reason that we have concentrated our efforts on learning the best practices in Internet Marketing and Search Engine Optimization (SEO). As an Internet Marketing and Search Engine Optimization Company, we are here to assist you in bringing your business online. We are here to listen to your marketing strategies and to work very closely with you so you can be certain that your online advertising and branding efforts are receiving the same amount of attention that you give your business offline.
